- Instagram is revealed to be
testing a highly controversial privacy setting
- The photo sharing app is toying
with a feature that would share a user's location with Facebook
- The feature is aimed at helping
Facebook target people with relevant content and advertisements
CALIFORNIA,
U.S: The Facebook-owned popular photo and video sharing app, Instagram is
witnessing a month full of controversies.
Late last month, Instagram
cofounders Kevin Systrom and Mike Krieger dropped a bombshell, announcing their
resignation from Facebook.
The cofounders of the popular
photo-sharing app - which was acquired by Facebook in 2012 for $715 million - were
said to be leaving amid tensions with Facebook CEO Mark Zuckerberg.
However, Systrom and Krieger, who
had managed to largely keep the brand and product independent for six years
since the acquisition, were said to have grown increasingly frustrated with an
unusual uptick in day-to-day involvement by Zuckerberg.
Soon after the move was confirmed,
fears increased of Instagram becoming more tightly integrated with Facebook.
Boasting of more than a billion
users, the photo-sharing app has become a key driver of revenue for scandal-hit
Facebook.
Now, reports seem to confirm the
fears, as Instagram is said to be testing a highly controversial privacy
feature.
According to a report in
TechCrunch, Instagram is testing a new privacy setting - a Locating Sharing
tool, which would share a user's exact GPS coordinates with Facebook.
The report claims that a user's
location could be shared with Instagram's parent company even if the app has
been shut down.
The feature, which is likely to
fuel concerns amongst users, was discovered by a computer science student at
the University of
Massachusetts Dartmouth, Jane
Manchun Wong.
According to Wong, the feature is
currently in the prototype stage.
The report claims that Instagram's
new tool could share location history with Facebook, to help the social media
giant serve up targeted advertisements.
After the reports first appeared,
Facebook issued a statement confirming that it was testing a location sharing
tool on Instagram.
A Facebook spokesperson was
quoted as saying in the report, "To confirm, we haven’t introduced updates
to our location settings. As you know, we often work on ideas that may evolve
over time or ultimately not be tested or released. Instagram does not currently store Location
History; we’ll keep people updated with any changes to our location settings in
the future."
However, the confirmation further
exacerbated fears that with its founders gone, Instagram could now become more
intrusive.
Source: Russia Herald